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May 2020 Platform Performance Boost

“We are excited to deliver even faster and more secure sites for our clients, further improving important search engine ranking factors to provide users a better digital experience.

Harrison Magoutas, Founder at Voltihost

At Voltihost, delivering value to our clients has always been and remains the top priority. In this week’s platform update, our fully-managed clients achieved website performance increases ranging from 2x to 6.5x compared to previous baseline performance as measured by Google PageSpeed Insights, GTmetrix, and Pingdom Website Speed Test. We continue to invest in our infrastructure to bring our clients’ digital audiences a fast, reliable, and secure experience. Continue reading to learn how your business benefits from a speedy and secure website, with more technical details on our platform update!

Leveraging Cutting-Edge Cloud Technology to Deliver Speed, Reliability, and Security

By leveraging a combination of the Google Cloud Platform’s high-performance Compute Optimized VMs (C2), Amazon Web Services (AWS) Route 53’s highly available, reliable, scalable, and global DNS routing, Cloudflare and KeyCDN Global Content Delivery Networks (CDNs), and other behind-the-scenes techniques, Voltihost improved client site performance – observing a 2x to 6.5x performance boost across its fully managed portfolio of websites.

“Research shows a 2 second delay can lead to more than a 4% loss in satisfaction… and most importantly a 4.3% loss in revenue per visitor.”

Cloudflare, Inc.

After months of research, case study reviews, and site testing, we decided to move forward and implement this performance stack to deliver faster websites for our fully managed website clients.

Expected Results

Increase in SEO Factor: Page Loading Time

Over 50% of the world’s internet traffic is via a mobile device [Statcounter study, Statista study]. Now more than ever, mobile-first optimized websites take precedent in search engine ranking results. We expect our platform improvement to yield positive gains in search engine rank performance for our fully managed client sites and look forward to the continued sharing and transparent reporting of these trends in our client analytic reports.

 

Decrease in Bounce Rates

38% of users will exit a website (bounce!) if it takes 5 or more seconds to load a page [Pingdom study]. Voltihost continues to develop and test client webpages with simulated page loading speeds for mobile and desktop devices on network speed benchmarks (Cable, fiber optic, cellular 3G, 4G, and soon, 5G) and geolocations (focused on client primary audience – but see above regarding global CDNs) with bounce rate analytics reporting to optimize pages for a better user experience.

 

Increased Scalability and Reliability

Implementing enterprise-grade cloud infrastructure allows our clients a peace of mind when it comes to the growth of their business. From brick-and-mortar small businesses with a handful of employees who need to serve a local audience, to national and multi-national geographically-diversified audiences, Voltihost is capable of serving visitors a reliable digital experience at scale and at a level of affordability appropriate for the size of our clients’ organizations. Self-healing cloud infrastructure gives a boost of reliability to our portfolio and enables us to focus on client growth rather than troubleshooting downtime.

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