The whole digital operation behind a cosplay-armor manufacturer.
XposedDesigns LLC manufactures thermoformed cosplay armor in the US. They came to Voltihost as a top-rated marketplace seller with no owned channels (no list, no blog, no CRM) and most of their traffic flowing through a single third-party surface. We run the whole owned-channel stack.
The brief.
Xposed Designs was overly dependent on a single marketplace and had no owned channels. Our brief: stand up the rest of the digital presence (storefront, email + SMS, paid ads, a content engine, and a unified inbox) at a pace the owner can sustain alongside manufacturing.
What we built.
Branded storefront
Custom storefront, product catalog with variants (DIY kits, assembled, painted/unpainted, expedited), branded checkout, and variant imagery worked through incrementally with existing photography.
Email + SMS foundation
Owned-channel marketing platform set up end-to-end, list bootstrapped, opt-in flows live: the foundation for the marketing automation roadmap.
Managed paid-ads campaign
Creative set built, reviewed, and revised with the owner; managed ad budget with a 3× ROAS guarantee.
Blog + content engine
Launched the blog (previously none existed) and set up an ongoing content program (tutorials, difficulty rankings, attachment guides) so owned traffic compounds instead of leaking to the marketplace.
Marketplace listing optimization
Full audit of the marketplace catalog against current algorithm behavior, producing an optimization sheet the owner implements directly.
How we keep it running.
Voltihost isn't a launch-and-leave shop. These are the disciplines we still run for Xposed Designs today.
Storefront + lifecycle operations
Store maintenance, variant imagery rollout, list segmentation, campaign sends, SMS flows, and ongoing conversion work against the repeat-customer base.
Social content production
Branded creative and paid-ad assets per product launch; platform audits and channel expansions on the roadmap.
Unified inbox for custom orders
Building a single place where marketplace messages, email, and social DMs land together, so custom-order inquiries stop getting lost.
Seasonal peak prep
Holiday stack ready: ads, email, SMS, and inventory-aligned listings lined up to capture peak demand without last-minute scrambling.
Services on this engagement
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